How Can You Use Pinterest to Promote Your Airbnb Property?

You made an Instagram account, a Facebook page, and you’ve optimized the booking platforms, but have you considered whether you can use Pinterest to promote your Airbnb property? Pinterest is a hotbed of travel planning, with millions of people pinning destinations, restaurants, hotels, and, yes, Airbnb properties across their travel wish list boards.

So while every property may not be Pinterest-ready, if you’re in a destination, let’s say Mexico City or Palm Springs, for example, that’s a hot bed of Instagram ready images, there are likely people search on Pinterest for beautiful places to add to their planning board. This is where you can capitalize on being the property that gets pinned again and again…and again.

Five Ways You Can Use Pinterest to Promote Your Airbnb Property

If that beautiful property in a swoonworthy destination is you, get yourself over to Pinterest ASAP. It’s time to start leveraging the millions of people using Pinterest to share images of and links to your property for you.

Create a Pinterest board specifically for your Airbnb property

This board can include pictures of the property, information about the location, and any special features or amenities that the property offers. Think of this as a mini travel guide.

Use keywords and hashtags in your Pinterest descriptions

Make it easy for people to find your property when searching for rentals on the platform. Trust us, there are people searching for “San Miguel de Allende” Airbnbs on Pinterest — and they’re saving the ones that catch their eye.

Share your Pinterest board on your Airbnb listing

Cross-channel promotion is always the way, so share it on your social media accounts and website, as well. This will help to drive more traffic to your board, and ultimately to your property.

Take advantage of Pinterest's "Promoted Pins" feature

The “Promoted Pins” feature allows you to pay to have your pins seen by a larger audience. This can be a great way to reach potential renters who may not have otherwise come across your property.

Engage with other users on Pinterest by commenting and repinning

While it’s easy to grow on Pinterest, you do have to invest some time and energy. Find content related to your property's location or amenities and comment and repin to your boards. This will help to build a community of potential renters around your property.

Putting the Final Pin in Using Pinterest to Promote Your Airbnb

Pinterest can be a great tool to promote your Airbnb property. By creating a dedicated board, using keywords and hashtags, sharing your board on different platforms, using promoted pins and engaging with other users, you can increase visibility of your property and drive more bookings.