Do You Need to Choose a Decor Theme for Your Airbnb?
If you’ve scrolled through listings, you’ve probably noticed a theme…a theme that makes you wonder if YOU need a decor theme for your Airbnb. There’s the beachy retreat, the boho hideaway, or the rustic ski chalet. These are themes that fit the home’s locale and add that special sauce to a stay that makes you feel immersed in the place.
But the short answer is, no, you do not need to choose one of these decor themes if you simply focus on fresh, well designed decor. And there’s a fine line between a decor theme that stands out when a potential guest is scrolling through listings and one that seems too gimmicky.
How to Choose a Decor Theme For Your Airbnb
However, if you decide to choose a decor theme for your Airbnb, here are a few things to think about it.
Consider location: If you're in a beach town, embrace the lime green and turquoise, and go coastal. If you’re a penthouse in the city, lean into industrial. If you’re in Paris, bring on the white, aged full length mirrors and Louis XIV chairs.
Consider the target market: Who are you hoping to attract with your listing? If you’re looking at groups of young professionals, they’re going to be all in on an Instagrammable theme. If it’s families — they probably don’t care as much.
Keep it simple: Stuff is stuff. Guests book a stay to get away and that includes from the clutter of life. Don’t go overboard creating a theme through tchotchkes. Focus on furniture with personality and artwork.
Make it personal: Beyond the general location, think about what makes the region unique. Are there maps or vintage photos you can include? It’s theme without being a theme to go all in on local.
Consider the season: If your location is highly seasonal, lean in. For example, bring out the tartan, cozy knits, and the fair isle textiles for a winter mountain location.
Embrace the property age, style and architecture: If you are in a historic building, that might be your theme! Don’t try to make your rental something it’s not. Welcome the farmhouse, bungalow, or tiny house with open arms and go all in.
The bottom line: choosing a decor theme for your Airbnb isn’t a non-negotiable but it’s something that can make your listing stand out — and make it a place your guests will remember.